While at Macy’s, I was given the opportunity to redesign the logo, label and all hangtags for our private brand Style & Co. The brand was headed in a more bohemian direction and we felt that the Style & Co logo and hangtags just needed an update to reflect it’s new aesthetic. Using a logo that I hand painted, I designed an entire branding concept that was approved by the executive committee and will be put into work for Spring 2017. This is the first time that Style & Co as a brand has revamped it's logo since it's founding in 1998. The logo and branding concept was then shared with the Visual Design team and used in a new in-store design layout.